In addition to advertising, one of the first techniques the Hot or otherwise not creators monetized the website was actually with a€?Meet myself on Hot or Nota€? – in essence producing Hot or otherwise not a dating site.
To connect with some body through Hot or otherwise not, you had to pay for a charge. (They actually attempted causeing this to be free as soon as, but junk e-mail experienced the roofing system.) Additionally they put the ability to purchase and submit digital plants.
Hot or otherwise not Founder Disagreements
Recalling the numerous psychological levels and lows of run Hot or perhaps not, James Hong has described entrepreneurship as a€?volunteering is bipolar.a€?
In 2007, a tipster revealed journalists that James and Jim could no further agree with just what direction to grab the company. Hearsay had it that James wanted to turn Hot or perhaps not into a full-blown myspace and facebook, but Jim wanted to maintain the scope of this site as-is.
By 2017, the web site was actually producing something similar to $5-6 million annually, with $2 million in income.