Smart Furniture allows customers to build and order customized furniture online, without the usual wait that comes with customized furniture purchases. This was the fundamental thought behind setting up RusTeak online. Online furniture shopping made available to the smart, educated & online customer.
Handmade brands are emotional and cultural purchases that defy many traditional laws of marketing, especially around the use of promotion and distribution. The market is growing and many brands are setting new standards in digital advertising strategies that engage the consumer during the lifetime of the brand relationship.
Covid 19 saw consumers reduce spending on non-essential, big-ticket items. Brands are looking to recreate the sensorial features of the instore purchase experience in the digital space and to leverage social exclusivity by creating elite online communities of brand affiliates. Another important point here is the brands need to balance out exclusivity and accessibility. The success of IKEA and Amazon online model has put the other luxury brands completely at odds. To stay competitive, these brand needs to adopt a strategy that puts them somewhere in the middle to embody the luxury essence in ways that are seen as relevant today. They need to stay relevant culturally and contextually.
Regards: Rusteak World