UNLEASHING PASSION When one identifies their passion, their calling – it has a strange habit of rearing its head every time you day dream! Passion for me was a childhood stumble when Carpentry & Engineering drawing were the favourite subjects. It took three decades of an Indian middle class corporate grind before providence gave courage to set up a furniture/ product in-house design to a manufacturing entity
& WE BEGAN
Two years back we set up a woodworking workshop at Andheri. When it came to identifying the medium – Teakwood won hands down due to its Beauty, Resilience, Pest Repellent properties and its almost Immortal Longevity.
And while christening ourselves we looked at our rustic designs in teak – therefore we called ourselves RusTeak! Sept 2018 was when we picked up two turnkey residential orders, an apartment in Mumbai & a bungalow in Lonavala in complete Teakwood. Strange but True – Both Customers are Repeat Buyers – if that’s a measure of Customer Delight!
BREAKING MYTHS - BEST IS WITHIN REACH !
Best is within Reach ! There is a collective conditioning on the virtues of engineered wood and other low grade offerings. All options are highly susceptible to termite/borer infestation, rotting during monsoon and a compromised life span. Vis a vis, Teakwood furniture is for a lifetime! It has been part of heirlooms & nostalgia over generations. Yes there is an incremental cost, but then, we pay more for quality, which over a period of time actually proves to be a value decision.
CUSTOMISATION IS THE KEY Bespoke is customised & being customised, we handcraft! In a world where everything is machine made and identical, we take pride in creating handmade and ‘made-to-order’. Almost all products have the customisation option which means when you buy a RusTeak product it has been uniquely designed for you!
PROCESSES TAKE TIME, SO DOES NATURE!
So we are Slow! But then in the changing order of the last few months the world has become Slow. Like our processes at RusTeak – ‘Logs to artefacts’, means a journey of cutting, shaping, shearing, sizing, joinery & planing.
Post carpentry finishing means a 7 Step journey from Sanding 80 – Sanding 120 – Priming – Sanding 180 – Sealing 220 – Sealing 320 – PU application – epoxy treatment which serves multi-fold to strengthen and enhance the beauty of the product.
So who says being slow is bad? At Rusteak we are slow since handcrafting & bespoke steps need us to be methodical. At Rusteak we believe that true luxury is close to nature & nature is ‘Slow’ …. So Are We !
PHILANTHROPY- OUR LARGER OBJECTIVE
Our larger objective – Somewhere we also realised another cause that is very dear to us, providing employment opportunities to our woodworkers -the so called ‘Migrants’, this gave us a lot of fulfilment. Pandemic was not despair, but an opportunity and hope to serve more of such people with a pantry, an open kitchen and in-house lodging. They are our driving force and our next one year objective is to achieve sales turnovers sufficient to support 100 migrant woodworker families. For us supporting families means medical insurances, respectable homes & wages way ahead of the benchmarks.
MORE ON THE CORE
Shreemad Bhagwad Geeta is the driving force. Our core is compassion for our people, contentment in ‘giving’ and free from the state of ‘Aham- I / Mine’, controlled and aspiring to be balanced in both joys and sorrows. The 3 shlokas from Chapter 12 actually come close to summing things for us.
He who hates no creature, who is friendly and compassionate to all, who is free from attachment and egoism, balanced in pleasure and pain, and forgiving
Ever content, steady in meditation, self-controlled, possessed of firm conviction, with the mind and intellect dedicated to Me, he, My devotee, is dear to Me.
He by whom the world is not agitated and who cannot be agitated by the world, and who is freed from joy, anger, fear and anxiety he is dear to Me
JOURNEY SO FAR
We have tried to be unique in our designs by applying the least used virtue -‘listening to our Customers’ & ‘Using Common sense’ to design products & develop furniture which is ergonomic and sleek .
We are unique because we make products which are ‘Edgeless’ – mellowed, subtly shaped & rounded edges. With 100+ turnkey/ unique customers dozen turnkey / unique customers till date, we have testimonials that speak for us!
WHAT SETS US APART
Yes we are different. Going bespoke means customised budgeting. Without using words like ‘lumpsum’ or ‘rate per square feet’, our rates are a derivative of excel based workings of wood quantity, finishing, labour & other expenses. We value our transparency of operations & for us quality means ‘perfection achieved out of a zillion micros worked right’. We also value our commitments & our customers vouch for our timely deliveries!